Beyonce Sued By Abercrombie & Fitch Over 'Fierce' Fragrance | Keep ...
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In a federal trial, the Ohio-based chain store shopping centers popular Knowles continued, saying they already have the name of his forthcoming fragrance.
The Grammy artist this week announced it had teamed up with the perfume manufacturer Coty has launched the celebrity fragrance craze in 2002, when Jennifer Lopez Glow 'has accumulated 100 million dollars in sales a year.
Perfume Knowles stage name of his alter ego, Sasha Fierce, is supposed to start next spring. Her clothing line, known as Sasha Fierce, everything started in department stores.
The superstar singer has described her new fragrance as "a sophisticated and seductive scent, one that is refelective of my inner strength."
Abercrombie said it all stinks.
Just hours after the announcement Tuesday, Abercrombie was sued in federal court in Columbus, asking a judge to stop Knowles and accusing it of trademark infringement, unfair competition and deceptive trade practices because it already markets a men's fragrance called Fierce.
The cologne $ 40 comes in a vial with the standard Abercrombie and Fitch branding: a male torso torn.Store employees spritz piles of clothes with him.
The company said it sold $ 190 million worth of Fierce since 2002 and plan perfume Knowles' "poses a risk of confusion" for consumers and could cost them sales.
Abercrombie said its lawyers Knowles sent a cease and desist letter, but she had not fallen.
Knowles, whose 2008 album called "I Am ... Sasha Fierce" is platinum, already sells a clothing line called Dereon which includes earrings and pendants by spelling the word Fierce.
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Companys need to stop being little b * tches and get over it, they should not be able to claim a word for their product, everyone should have the right to call their product what they want as its their product....
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