The truth behind men's fragrance in 'blue'
29.07.10
One seemed charming. Three were, as they say, a trend, but not the most remarkable. But 20? That, give or take a bottle, is the number of perfumes that have appeared in the last few years inspired by the color blue, the lion's share of those for men.
There are ocean on the subject of perfume bottles in blue, like Nautica Voyage, there are flavors in which the juice, as it is known in the industry, is blue, like Calvin Klein Eternity Aqua.Most of all, however, there are flavors with a tinge of blue in their name and packaging: Dolce & Gabbana Light Blue, Givenchy Blue Label s, Polo Blue, Bulgari BLV, Dark Blue by Hugo Boss, Acqua di Parma Blu Mediterraneo, Tom Ford and Azure calcium later this month, Blue Chanel.
Why so blue? What to do? A Democratic president? A desire to Ol 'blue eyes or sky blue?
The truth is somewhat more complicated - and, sad to say, a little more down to earth.
Source: Economic Times