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Justin Bieber's New Perfume Gives Back While Taking From Marc Jacobs

23.05.11

Blog notes, Bieber new design perfume bottle recalls Marc Jacobs perfume success with its distinctive sculpted plastic topper, though Bieber Someday imitates his heart-shaped mark (with key) that pumps the fans as part of his routine dance.

press release today on the launch of the perfume comments:

"Fans will have the chance to win a piece of Justin's heart one day and its iconic design. The bottle incorporates colorful energy that Justin has become known in an unforgettable experience, the sculptural form.Layers of hearts to create the cap, the bursting of the glass bottle and the explosion in your world. Playful, reflection, still fresh flirty, and anything but ordinary, the bottle has a removable crystal heart lock and key to Justin, so fans can carry around his heart with them wherever they go.

"One day is the idea that we can change the world, make our dreams, and even being with the person who means everything," said Justin Bieber."Giving back has always been extremely important to me, but let's be honest ... I wanted to create a perfume for my female fans that I can not get enough ... I want to be by your side and I can not stay away. I know they'll love the scent, but also the opportunity to support some amazing charities. It is a gift that gives back.

Source: brandchannel.com