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What goes into the first-class swag bags

24.05.11

The amenity bags little attention to first-class passengers holding oversized importance for airlines: They reflect not only the mark of the airline but also show respect to top carriers for top customers.

Soon, some airlines may even turn the amenity kit in a revenue stream by selling them to passengers in economy class.

"Airlines are very interested in co-branding and revenue sharing," said Anita Gittelson, the executive vice president for product development Wessco which is considered the godmother of modern amenity kit.She said she has worked with several airlines to offer kits for sale, but no airline said it had immediate plans to do so.

"We're trying to find ways to give economy class can buy for very little money what business class and first obtained for free," said Gittelson. "Generating revenue and the airlines are like two words magical. They need money. "

In the early days of air travel, passengers were given generic toothpaste, perfume bottles and emery boards - all in miniature sizes. These kits, from the 1950s are now collectible, sold on eBay and other sites.Pan Am and TWA have been pioneers when it comes to in-flight service, "said Steven Lott, a collector and director of the Air Transport Association, the industry trade group Air Transport. "Get your hands on a package of comfort from the early days of commercial aviation, these are historical memories.

Source: STLtoday.com