The Oprah Effect On User Search Behavior
25.05.11
Even if the episode was not on the health or welfare. The show has been chronicling the stories of successful inventors and entrepreneurs, and former teacher who had the idea of ​​product that makes millions appeared on the show, which helped to increase awareness of the product itself same. In more recent years, of course, there have been trials involving branding Airborne. Related searches on Yahoo!(September 2004) - "air" (+370%), "use airborne cold" (5500%) Food & Diet
Two separate tracks of user searches are shown:
First, there are basic guidelines and diet food from people you trust such as Dr. Oz, Dr. Christiane Northrup, and Bob Greene.
Searches for "steel cut oats" doped Yahoo! 5400% on the day Oprah and Dr. Oz has
sung his praises.
The introduction of Mr.Perricone and his 10 "superfoods" like blueberries or pomegranates, items like chia seeds or flax seeds (Oprah showed how she would have a snack of yogurt and fruit and flax seed). According to Yahoo, the search term "Super" certainly had a lot of play in recent years on Oprah.
Source: Search Engine Land